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Quarry Rock lookout hike - Deep Cove, BC

About Us

Founder's story

Alan Martlin, spent his first years out of University living in Aspen, Colorado USA . . . then Whistler, British Columbia CANADA. Recreating, of course, while developing his sports-marketing chops along the way. His nickname, 'Powder Al', came as a nod to both :-)

Living life in the mountains. Alan soon began his sports-marketing company, Northern Ascent. The recreational outdoor industry its focus. While freelancing as an Accounts Executive for the Canadian market with publications within the Alpine Skiing and Boardsailing (windsurfing) industries. Powder, Sailboarder, and Windsport magazines respectively.

Sports marketing led to Alan's sports-travel and marketing business, Ascent Worldwide Inc. Beginning with the '88 Olympic Winter Games in Calgary, Alberta CANADA.

So began a certain familiarity, a gratifying working association within the Olympic movement spanning multiple Games. Our 'Testimonials' tell more . . .

Today, Ascent is driven by the same passion for the outdoors in our work as cause-marketers and provisioners. Personal awareness and preparedness remaining a core strategy.

Circa 1988 - Powder Al - Blackcomb Mountain, Whistler, BC.
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