Back in the day, we began this long obedience by marketing and selling the best safety equipment in the world. Bar none. That was our business.
However, we soon made a clear choice to also do more. To contribute directly to our growing 'institutional partners’ respective educational outreach, where we could.
More than as their preferred equipment supplier. This involved sitting on boards and committees. Contributing expertise to their safety educational messaging. To listen and learn.
From 1990, safety awareness education became core to our offerings. This was in addition to establishing preferred 'special educational' pricing for qualified institutional partners.
As collaborators, we helped deliver on their and our promise. Marked by lives saved and reduced suffering.
By February 1991, we had registered our trademarks “For Safety’s Sake” and, “Working Together For Safety’s Sake.” To brand our cause-related marketing. Messaging that is a central tenant of our 'Rescuers First' initiative today.
Our testimonials tell more . . .
In early 1991, in collaboration with one of our larger institutional partners, we began profiling our registered word marks publically. ‘Working Together - For Safety’s Sake’ and most prominently, ‘For Safety’s Sake’.
This was to mark Ascent’s entry into the emergency provisions, marketing for a cause, space. All at preferred 'Special Ed' pricing.
Our ‘Special Educational’ initiatives often involved multiple, highly visible, institutional collaborators.
Sounds cliché, but marketing with a cause, beyond one’s own self-interest, is what drives us to do better.
Look to our 'Testimonies' for more.
Ascent is well practiced in the Emergency Preparedness Special Educational space. We have not needed to shift our long-held frame of reference to best leverage that skill-set today.
Practical solutions to help reduce suffering and loss of life is what we do. Spawned from a long obedience within the emergency equipment and cause marketing space.
'Working Together - For Safety's Sake.'